Who we are

Iute Group is a fast-growing fintech company founded in 2008 in Estonia. We operate in Albania, Moldova, North Macedonia, Bulgaria and Ukraine, offering consumer finance, payments, banking, and insurance services. Our mission is to deliver an outstanding personal finance experience – powered by technology and elevated by the human touch.

About the role

We are looking for a Head of Marketing Operations and Content to act as a key partner to the Group Marketing Officer and support the execution of group-wide marketing strategy.

In this role, you will be responsible for content-led growth, content marketing performance, and the implementation of AI-driven marketing capabilities across the Group. You will play a central role in shaping how iute is positioned and discovered across modern digital channels, including AI-driven platforms.

What you’ll do

• Act as deputy to the Group Marketing Officer and support execution of marketing strategy across markets.

• Translate strategic direction into clear execution plans, priorities, and deliverables across all marketing channels.

• Ensure operational discipline, transparency, and accountability across marketing activities.

• Build and scale a content-driven growth engine across markets.

• Define and track KPIs for content marketing in line with group strategy.

• Lead content marketing across both organic and paid channels.

• Ensure consistent messaging across campaigns, channels, and products.

• Collaborate with Communication and PR teams to deliver customer-relevant and value-driven content.

• Own content marketing performance across the full funnel, including CAC, conversion, ROAS, and ROMI.

• Translate data insights into actionable improvements and growth initiatives.

• Establish reporting frameworks and KPI tracking across marketing activities.

• Integrate AI into content creation, targeting, and campaign optimisation.

• Improve efficiency through automation and workflow optimisation.

• Lead testing and adoption of new tools and scalable marketing approaches.

• Manage cross-functional marketing initiatives end-to-end and ensure timely delivery.

• Coordinate execution across products, markets, and channels.

What we expect from you

• Proven experience in a senior marketing leadership role.

• Experience with AI visibility, along with strong knowledge of and interest in the field

• Vast experience managing and scaling marketing operations.

• Strong expertise in content marketing, with focus on systems and scalability.

• Demonstrated data-driven approach to marketing performance.

• Ability to operate both strategically and hands-on.

• Strong project management and stakeholder management skills.

• Experience with AI tools and modern marketing technology stack.

• Experience in fintech, banking, lending, or digital products is preferred.

What we offer

• A key leadership role shaping marketing operations and content strategy across multiple markets.

• The opportunity to build and scale modern, AI-driven marketing capabilities.

• A role in a fast-growing international fintech company.

• Opportunities for professional growth and development.

• Competitive compensation with share options and or performance-based bonus.

• Health or sports benefits, additional vacation days, and support for life events.

• A modern HQ office in the centre of Tallinn.

Hiring process

We start with a short screening call. Next, you will meet the hiring manager for an interview. As a following step, you will meet members of the wider marketing team.

Throughout the process, we aim to provide timely feedback and truly appreciate your time and effort.

Please note

This is a full-time, on-site role based at our headquarters in Tallinn, Estonia.