Who we are
Iute Group is a fast-growing fintech company founded in 2008 in Estonia. We operate in Albania, Moldova, North Macedonia, and Bulgaria, offering consumer finance, payments, banking, and insurance services. Our mission is to deliver an outstanding personal finance experience – powered by technology and elevated by the human touch.

About the role
We are strengthening our HQ marketing team in Estonia with a Group Brand Manager who will ensure brand excellence across all markets.

In this role, you will be the guardian of the Iute brand — ensuring consistency, quality, and innovation across digital and offline channels. This is a hands-on, strategic role that requires strong design skills (especially Figma), structured execution, and cross-country collaboration. You will set standards, review and approve creative outputs, and empower local teams and partners to move faster and smarter while maintaining a premium brand experience for our customers.

What you’ll do

Brand governance and consistency
• Ensure brand consistency across all markets by reviewing campaigns, digital assets, and POS materials.
• Act as the central point of reference for the brandbook, CVI, and marketing guidelines.
• Set and enforce quality standards for all brand executions across markets.

Design and creative excellence (hands-on)
• Design and review templates, landing pages, and creative assets in Figma (Figma is the hub for our teams).
• Review and approve creative outputs from local teams, agencies, and freelancers.
• Develop scalable design templates and formats to support faster, more consistent execution.

Innovation and brand development
• Drive new formats, innovative solutions, and creative approaches to keep the brand exciting and relevant.
• Ensure the brand stays premium and customer-centric while scaling across markets.

Digital and offline channel oversight
• Oversee and support digital channels: social media, landing pages, and online campaigns.
• Review and guide the creation of out-of-home (OOH) materials and offline marketing assets.

Market collaboration and quality audits
• Collaborate with country marketing teams, CX, and design functions to maintain alignment and shared standards.
• Conduct branch visits and audits to ensure iute brand quality and consistency in every market.

Agency and partner coordination
• Select, manage, and guide agencies or freelancers to meet targets with high quality and precision.
• Provide clear briefs and instructions to subsidiaries and external partners.

What we expect from you
• Strong design background with hands-on Figma expertise.
• Experience in brand management and ensuring cross-market consistency.
• Structured, detail-oriented approach and confidence to enforce high standards.
• Strong understanding of both digital and offline marketing channels.
• Excellent communication and collaboration skills across HQ, subsidiaries, agencies, and internal teams.
• Ability to balance creativity with structured execution.
• Ability to manage agencies and freelancers and drive predictable, high-quality output.
• Willingness to travel across Iute markets as part of brand quality and collaboration.

What we offer
• A group-level marketing role shaping how the iute brand is experienced across multiple markets.
• Direct impact on brand consistency, customer trust, and marketing effectiveness in a fast-growing fintech company.
• A hands-on role with ownership, autonomy, and close collaboration with HQ and country teams.
• Motivating and competitive compensation with performance-based incentives.
• Health or sports benefits, additional vacation days, and support for life events.
• A modern HQ office in the heart of Tallinn.

Hiring process
Our hiring process starts with a short screening call. If we both feel it’s a good match, you’ll then meet the hiring manager for a direct interview of around one hour, where we will also discuss your portfolio and examples of your work. In the final stage, you’ll have a chance to meet the wider Commercial team. Throughout the process, we’ll keep you informed with timely feedback and truly appreciate the time and effort you invest.

Please note:
This is a full-time, office-based role located in Tallinn, Estonia. Our working language is English. The role includes travel to our subsidiaries.

To help us evaluate your fit, please include examples of your work or a portfolio (links or files) together with your CV.