Who we are

Iute Group is a fast-growing fintech company founded in 2008 in Estonia. We operate in Albania, Moldova, North Macedonia, and Bulgaria, offering consumer finance, payments, banking, and insurance services. Our mission is to deliver outstanding personal finance experience – powered by technology and elevated by the human touch.

About the role

Are you passionate about transforming data into dynamic customer journeys? Are you a hands-on professional who can craft strategy and bring it to life through your own initiative?

At Iute, we’re looking for a Marketing Automation Lead to shape the future of personalized marketing across our digital ecosystem.

As part of the Marketing and Sales Automation team, you’ll play a pivotal role in designing and executing automated marketing campaigns that engage, convert, and retain customers across our product lines – from Wallets and Loans to Insurance. You’ll work at the intersection of data science, commercial strategy, and customer experience, ensuring every message is timely, relevant, personalized, and on-brand.

This is a full-time, office-based role located in Tallinn, Estonia. Our working language is English.

What you’ll do

Campaign Development & Execution

• Build and manage automated, multi-channel campaigns that convert leads into loyal, active customers.

• Develop a broadcast messaging framework to support seasonal and lifecycle communications, reducing manual effort.

• Prioritize the Myiute app as the core communication and conversion platform, while leveraging channels like email, SMS, push notifications, WhatsApp/Viber, and social media.

• Ensure consistent communication of tone, visual identity, and branding across all broadcast channels and campaign types.

Workflow & Journey Management

• Design and optimize customer journeys from acquisition to retention, based on behavioral triggers, product lifecycle stages, and sales automation inputs.

• Collaborate with country marketing teams, product owners, and the data science team to align messaging with customer needs and commercial priorities.

• Monitor performance, test approaches, and continuously optimize campaign effectiveness using clear KPIs.

• Help embed a unified, data-driven, scalable marketing automation culture across Iute Group markets.

What we expect from you

• Proven experience in marketing automation, CRM campaign management, or customer journey design – preferably in fintech, telecom, or e-commerce.

• Hands-on knowledge of marketing automation tools and omni-channel campaign platforms.

• Strong analytical skills and a solid grasp of segmentation, targeting, and personalization.

• Structured, proactive, and collaborative – able to manage cross-functional projects with accountability.

• Excellent command of English (both spoken and written); other regional languages are a plus.

• Familiarity with mobile-first marketing and performance-focused campaign logic is a strong advantage.

What we offer

• A central role in shaping how we connect with customers across multiple markets.

• The opportunity to build scalable, tech-enabled campaigns with direct commercial impact.

• Space to bring your ideas into action in a fast-moving, human-centered fintech environment.

• Motivating and fair compensation with performance-based bonuses.

• Health or sports benefits, additional vacation days, and support for life events.

• A flexible working setup and a modern HQ in the heart of Tallinn.

Hiring process

Our hiring process is quick and straightforward. You'll start with a short screening call, followed by an interview with our Group Sales Officer, and a final meeting with the founder of Iute Group. We provide timely feedback and value your time.

Please note: This is a full-time, on-site role based at our headquarters in Tallinn, Estonia.